In sports, the sweet spot is a small, but powerful place on a bat or golf club that delivers maximum results. Our business philosophy is much the same — keep it small, with experienced leaders who yield powerful results.
At many large agencies, you are paying for the view from the CEO's office or the huge overhead of many layers of staff. You may receive a fabulous pitch from senior leaders, only to find out that because of the size of your business, your work is actually done by junior associates who have no business or life experience and are "cutting their teeth" on your account.
At Sweetspot, we only take on a few projects at a time and believe that regardless of size, all clients deserve major account status and attention from experienced pros who understand their business. We work under the network model of business so that we can provide you with the best talent for each project, creating unique products and eliminating unnecessary overhead. We carefully hand-select a team of best-of-breed specialists for each project, but if you have preferred vendors, we are also happy to work with them to help achieve your objectives.
