According to the Institute of Public Relations, "Public Relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics." At Sweetspot, we help companies establish and maintain a positive reputation among all their constituents. Our capabilities include:

• Public relations strategy and consulting
• Writing PR materials: news releases, fact sheets, pitch letters, etc
• PR coaching and training
• Media cultivation and solicitation
• Assistance hiring public relations professionals, executives